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What Is Generative Engine Optimisation (GEO)? And Why It’s Not Geotargeting

Typing ‘what is GEO’ expecting geotargeting results? You’re not alone. GEO stands for Generative Engine Optimisation — the practice of structuring your content so AI tools like ChatGPT, Gemini and Google’s AI Overviews cite your business. Here’s what it actually involves and whether it matters to you right now.

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